Creative Group

Most of advertising messages are created with a greater purpose in mind than selling quick a product or service. Most brands have an emotional connection with their clients and they treasure this more than the profit – or at least they should. This is not the case with the next advertisement.

As a member of iStock community  a love message was waiting in my inbox early this morning. I was proposed … to get paid for my love. I don’t know about you but I feel cheap and angry.

Why? Because there is a line between great copy and bad copy – and i feel it has ben crossed .

1. {1} claude noiembrie 24, 2011 at 7:22 am

   Is this love?
   I don’t think is that bad… but I do not seem to get the catch…, is word of mouth a kind of love? I am rather confused than angry…so no love lost here for me.

   sus

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